Yup, its that day of the year...

While our announcement today was all in good spirits, the reality behind it touches on a critical issue: many small towns across the U.S. lack access to affordable, fresh, healthy food. In addition, grocers like Whole Foods predominately buy from massive, industrial farms, where the average food travels 3000 miles to your plate. It’s a complex challenge, but one that we believe can be addressed with innovation, collaboration, and community spirit.


Understanding the Issue

Food deserts – areas where access to affordable, healthy food options is limited or nonexistent because grocery stores are too far away – disproportionately affect small towns and rural areas. This lack of access contributes to health problems, including higher rates of obesity, heart disease, and diabetes.


Imagining Solutions

What if we could harness the creativity and community spirit shown in our April Fools’ joke to inspire real change? Here are a few ideas:

  • Reimagine restrictive government rules and regulations: Small farms languish because farmers aren’t feeding people, they are dealing with overreaching government agency. To date, The Farm on Central has spent over $15,000 on complying with regulations and overreach.

  • Farmer Training and staffing: This is one of the reasons that we started our education company called Growing Farmers, where we educate thousands of farmers each year. The skills gap for small, sustainable farming is real.

  • Partnerships with Local Farmers: the Farm on Central works because of the network of almost 30 farms that we work with, directly sourcing from local farmers, ensuring fresh produce is both accessible and affordable.

Call to Action

We want to hear from you. Do you live in a small town? What challenges do you face in accessing healthy food? What solutions do you envision? Share your stories and ideas with us as we explore ways to bring fresh, sustainable food to every corner of America.


Together, we can turn this April Fools’ jest into a catalyst for real discussion and, ultimately, action that ensures no town is left behind in the quest for healthy, accessible food.


Learn more about food deserts here